Fundamentals of Digital Marketing

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Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. says: “Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.


Over the years the number of people that have used the internet has increased greatly. This shows us that the world of digital marketing is the place to be…


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