LinkedIn is now a standard part of the hiring process of most HR professionals and our presence online will determine our success in the approval of the job.
LinkedIn is the largest professional social media service in the world. Up to 80% of B2B leads come from LinkedIn, as well as 46% percent of social media traffic to B2B company sites. For entrepreneurs and freelancers, LinkedIn is one of the greatest online tools for selling your services and generating buzz. It’s also the greatest source to find mentors and strengthen your professional connections.
Your LinkedIn profile is meant to describe you and the qualification you posses, it’s meant to answer some basic questions that would interest the employer or HR professional. Hence, there are several important things to consider when creating your LinkedIn presence and they include:
Your profile picture is the first thing that will be seen on your profile and such, it is important to use the best profile picture you have. The reality is that it takes about 7 seconds to get a first impression. This means no cropped photos of you out of a group of people, a profile photo should be well lit with a simple background. You should be facing the camera and have a relaxed expression. Keep it simple and polished.
LinkedIn headlines appear underneath your photo and are an opportunity to give a quick view of who you are and what you have accomplished. With only 120 characters to work with, its best to stick to a simple formula: your current title, then your main skill or mission, and an interesting personal fact.
Your LinkedIn summary appears once someone clicks on your profile. You have up to 2,000 characters to work with, but that doesn’t mean your summary should be long and bloated. Use it as an opportunity to tell people about your expertise, what you can do for them, or your unique life story. Keep it short and simple. Always end by including your work email or personal website so people can reach out to you directly if you aren’t already connected.
LinkedIn has hundreds of little-known settings so check your settings. They range from adding two-step verification to pruning your feed preferences, and all can be found in your ‘settings’. Another element is the ‘Job Seeking Preferences,’ where you can click a button to let recruiters know you’re interested in opportunities. Take a moment to check these settings and let potential clients or employers know that you’re on the market.
Like any other social media platform, the more you interact with the platform and the learn what the standards are, the more comfortable you’ll be expressing yourself. The best way to generate connections and get your word out is to interact, post, like, and comment. This can feel daunting, but a few minutes everyday, sharing articles and liking status updates can help create stronger connections.
On LinkedIn, it is more important to aim for quality connections and impactful thought-sharing instead of the amount of followers you have.
Once all these are placed under deep consideration, finding that dream job should come easier.